House Party: Interactive & site analysis tools
House Party creates unique opportunities for market research for television. They get 1000 people across the country to throw a party at which a new TV show is previewed. After the party, participants discuss the show and then use a web site to post their feedback on the show. We helped House Party develop a suite of online tools to measure and track user feedback, as well as fun interactive tools to engage users. We have helped the company deliver solutions for the hit TV show "Avatar" on Nickelodeon, as well as NBC's "Biggest Loser" and "The Big Idea with Donny Deutsch" on CNBC.